It has been a busy summer and I am afraid I have neglected my readers! Back in early June I discovered a site called Etsy Ranks which connects to Etsy and gives you all sorts of useful information to help you improve your shop and search potential. It pointed out simple things like spelling errors as well as more complex things such as whether you are using enough of the given characters in your title and if you are using your tags efficiently in the first paragraph of your description. It was a real eye opener for me and even though I found for the most part that my shop was ranking high, it made me take a closer look and I was astonished to find that some of my listings which hadn't been edited in years, frankly, had terrible titles, descriptions and tags. So I rolled up my sleeves and went through the Curious Portraits shop listing by listing which took me the better part of the summer.
I thought it might be a good idea to take a look at the listings of other successful sellers whom I admire and let them guide me in making my own items more marketable. I began with my titles which are the most important searchable part of a listing and tried to think like a buyer and what terms they would likely use to search for an item. For example I changed the title Spiritualist Fox Brooch to Fox Portrait Brooch, Fox Pin, Victorian Fox, Oval, Spiritualist Fox, Gothic, Steampunk, Halloween. By doing so I was listing all the information in order of importance as well as keeping it clear and descriptive. Next I tackled the item descriptions and tried to clearly describe the item as well as suggesting ways it could be used and who it might appeal to. My original descriptions, albeit charming, were more like stories and were lacking in searchable keywords. I also made sure all my related products were shown in the photos and had proper links. Last but not least I up-dated all the keywords, making them more specific and adding in style tags such as Gothic, Victorian and Steampunk if appropriate. This was indeed a formidable task but one that clearly needed to be done and in plenty of time for the busy Christmas season. I am happy to say not only are hits to my shop steadily increasing but sales as well! Below are some of the new items I've recently added to the shop.