Giving the Etsy Shop a Facelift

I noticed this week that Etsy changed their home page layout a bit by adding a shop image and a photo of the shop owner. That inspired me to take a fresh look at the overall branding of my shop Curious Portraits which I have changed several times over the five years it has been open and I thought it was due once again for a facelift. I thought it would be nice to emphasize the Victorian theme of the portraits themselves and put the images inside black decorative frames. I can still change the images within the frames for the holidays or when I want to promote a particular new portrait. For now I went back to my sepia toned Cat Dandy which I still feel is still representative of the shop as a whole. I added in a black border that reminds me of old fashioned visiting cards and mourning stationary.  I still love the mixture of script and regular type but I thought the title needed to be bolder and the rest of the text sans serif to make it slightly more readable at a small scale.

For the banner I added a soft grey ground to stand out a bit against the white page but for the bio card, which accompanies each sale, the shipping label and the business card I thought a white ground kept it more legible.

Below shows the old branding. I'd love to know if you think it was an improvement!

Curious Portraits by Lisa Zador-old branding


Curious Mood Boards

I have been busy this summer freshening up my Etsy shop Curious Portraits in preparation for the holiday season. I make a habit of reviewing the product shots in the shop from time to time which I find has a similar effect of re-arranging the art on the walls. It makes everything look new! I have been very inspired by the many beautiful Mood Boards I see on Instagram and have discovered how much I love putting together cherished, vintage objects from my collection.  The result of all this is an on-going project of styling some of the items from my shop in with the vintage collectibles. They make a pleasing display and a gentle advertisement all in one!

Animal Portrait Brooches from  www.CuriousPortraits.Etsy.com

Animal Portrait Brooches from www.CuriousPortraits.Etsy.com

This is the latest in the series featuring some of my favorite vintage jewelry arranged with my Animal Portrait Brooches. I often use my own textile designs printed out as the background, this is one of my original damask stripes.

Lisa-Zador-Portrait-Miniatures

I thought that some of my vintage buttons and notions made a pleasing display when arranged with some of my Victorian inspired Portrait Miniatures. (You can read more about the inspiration and making of these here)

I used one of my favorite vintage alarm clocks in this one along with a few writing notions. I thought the soft grey of my Daisy the Squirrel Portrait Miniature complimented the color scheme.

Bingo-Mood-Board-sml.jpg

My dog Bingo also got his paws into it and created this one featuring his own portrait miniature with one of my original dog themed textile designs in the background!